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Bill aims to prohibit 'surveillance pricing' based on customers’ online behavior

Asm. Ward puts San Diego Consumers First

Source: KPBS

"We need standard pricing because that’s the way we’ve always fairly operated as a consumer society and make sure that surveillance pricing is defined in the law, because it’s not defined in California code now. It’s a new thing we have to keep up with the times and make sure that it is prohibited."